Creative Artists Agency in its acquisition of CAA-GBG Global Brand Management Group
Leading entertainment and sports agency Creative Artists Agency (CAA) today announced that it has acquired full ownership of the business of CAA-GBG Global Brand Management Group (CAA-GBG), one of the world’s leading brand management agencies, which prior to the transaction was operated through a joint venture formed in 2016 between CAA and Global Brands Group (GBG). Wachtell, Lipton, Rosen & Katz served as legal advisor to CAA. Macfarlanes LLP and White & Case LLP are also serving as legal advisors to CAA in non-U.S. jurisdictions.