The J. M. Smucker Co. in the sale of its Voortman® cookie brand to Second Nature Brands

On October 22, 2024, The J.M. Smucker Co. (NYSE: SJM) announced it has entered into a definitive agreement to sell its Voortman(R) cookie brand to Second Nature Brands, a U.S.-based creator of premium snacks and treats controlled by CapVest Partners LLP, in an all-cash transaction is valued at approximately $305 million, subject to a working capital adjustment.

The transaction includes all Voortman® trademarks and the Company’s leased manufacturing facility in Burlington, Ontario, Canada.

Wachtell, Lipton, Rosen & Katz is serving as legal advisor to The J.M. Smucker Co.