Beast Industries in its $200 million equity investment from Bitmine Immersion Technologies
On January 15, 2026, Beast Industries Co. entered into definitive agreements for a $200 million equity investment from Bitmine Immersion Technologies, Inc., the leading Ethereum treasury company in the world. Beast Industries is a multifaceted entertainment, consumer products, and CPG company founded and led by YouTube creator, entrepreneur, and philanthropist Jimmy Donaldson, better known as MrBeast. MrBeast is the most-subscribed YouTube channel in the world with over 450 million subscribers and over 5 billion monthly views across all channels. Donaldson has built Beast Industries into a platform spanning groundbreaking content, record-breaking competition formats, and some of the fastest-growing CPG launches in history, including the snack brand Feastables. The company also drives large-scale social impact through initiatives like #TeamTrees, #TeamSeas, #TeamWater, and Beast Philanthropy, a 501(c)(3) nonprofit that has provided over 20 million free meals and funded critical infrastructure projects worldwide.
Wachtell, Lipton, Rosen & Katz is serving as legal advisor to Beast Industries.