Beast Industries in its acquisition of Step Mobile
On February 9, 2026, Beast Industries, the largest and most innovative creator based platform in the world, announced the acquisition of Step, a financial technology company dedicated to making financial literacy and money management accessible to all. This acquisition marks a significant milestone for Beast Industries, bringing together Step’s robust technology platform and full-stack fintech team with Beast Industries’ extensive audience reach and proven track record in philanthropic initiatives. Together, the combined organization will deliver innovative solutions that make financial wellness achievable for people at every step of their life journey.
Beast Industries is a multifaceted entertainment, consumer products, and CPG company founded and led by YouTube creator, entrepreneur, and philanthropist Jimmy Donaldson, better known as MrBeast. MrBeast is the most-subscribed YouTube channel in the world with over 450 million subscribers and over 5 billion monthly views across all channels. Donaldson has built Beast Industries into a platform spanning groundbreaking content, record-breaking competition formats, and some of the fastest-growing CPG launches in history, including the snack brand Feastables.
Wachtell, Lipton, Rosen & Katz is serving as legal advisor to Beast Industries.